Friday, April 9, 2010

FacebookAdvertising - Classroom discussion post

More than 2 billion people use Facebook to connect with what matters to them, and 64% visit every day. We sill going through Facebook Advertising in our SMCM course.
We will use Facebook Blueprint learning platform and FAcebook Business support forum for this course. Listed below is the flow of this part of the course on Facebook advertising

1] What you need to start creating Facebook adverts. Read  - Facebook Advertising Basics
Later do  these set of courses for the  first 3 sessions - Get Started With Facebook

2] Then we will go through Facebook's Targeting options. Facebook Adverts are shown to people based on their location, age, interests and more. Most online advertising relies on "cookies" to decide which adverts to show on different sites. On Facebook, your adverts are delivered more accurately to the audiences you choose. Facebook has very powerful audience selection tools which allows you to target the people who are right for your business. Using what you know about your customers, such as demographics, interests and behaviours, you can connect with people similar to them. There are three options for choosing your audience on Facebook: Core audiences, Lookalike audiences and Custom audiences

Core Audience: Select your audience manually based on characteristics, such as age and location.

Custom Audiences: Upload your contact list to connect with your customers on Facebook.

Lookalike Audiences: Use your customer information to find people similar to them on Facebook. Go through these learning modules to prepare for class discussion

Read further - See Facebook Advert targeting options.

You are expected to go through these FB Blueprint set of courses for the next 3 sessions
Target The Right Audience

3] MAking ads for Facebook network. You can place ads on Facebook, FB messenger, Instagram and a number of mobile apps using Facebook Ads. Learn how to make ads for these now

Read further - How people see Facebook Adverts. and Ad Basics

4] Choose an Objective and get started

Facebook adverts are extremely versatile – but they work best when you're focused about what you want to achieve. That's why we have advertising objectives, a way to clarify your marketing goals for campaigns or even individual adverts. While the objectives can be granular, they fall under the larger goals of awareness, engagement and conversion.
a] Get people to notice: Your business has a lot to offer, but more people should know about it – time to put it on their radar. Raise awareness with these Facebook advertising objectives.
Brand Awareness
Reach
Video Views

Raise Awareness

b] Get people to engage: People know you, but they're not customers yet – get them to learn, follow and explore what you're offering. Increase engagement with these Facebook advertising objectives.

App Installs
Traffic
Lead Generation
Engagement
Video Views

Grow engagement

c] Get people to act: Your business has fans – now let's make that count. Nudge people towards purchase, sign-ups and more. Conversions are easy with these Facebook advertising objectives.

Online conversions
Store Visits

Boost conversions

Start reaching your marketing goals today
NOW CLICK and START Create advertf\

4] Lastly Measure performance. Read Measure the results of your Facebook marketing
You are expected to go through these FB Blueprint set of courses for the next 3 sessions
Measure Ad Performance