Friday, February 12, 2010

DMI Session 1-8


FSCDMI, FSCDM

Suggested Readings / References
Sr. No.
Title
Details



1
Google’s Digital marketing course material

2
Facebook’s marketing guidelines 
3
Google Adsense Academy
4
Latest on Google adwords
5
Digital campaign showcase
6
News and analysis of Digital campaigns


7
Inbound Marketing blog by Hubspot
8
Lorrie Thomas, Online Marketing (Tata McGraw - Hill Education (2010)
Reference book
9
Tamar Weinberg, The New Community Rules: Marketing on the Social Web

Reference book



Session 5-8 

The following links to go through most of the classroom discussions and assignments






Tips for creating successful text ads



Check and understand Quality Score.  More on quality score in the video below.



Important readings. Do go through it. There will be test on this in one of the future sessions.