São Paulo Association and Cultural Videobrasil promoted the 17th São Paulo’s International Contemporary Art Festival with an innovative tool that allowed users to get out of their routine browsing sites to interesting new sites with an .Escape Button'. Visitors could load this tool on their browsers by logging on to botaodeescape.com and dragging the escape icon onto the toolbar of their browsers. The Escape Button, when clicked, provides a random connection to a website, article, image or video recommended by the festival’s artists thus generating exposure and buzz for this event and its participants.
Download this button now at www.botaodeescape.com.
Update: This execution inspired another innovative toolbar promotion from Levissima who brought out 'The wild purity button'.
[More: Ambush marketing]