Gillette has managed to get around 40 lac viewers around the world to watch this video on Youtube in just 5 days. Zero media cost. And maybe a even some pennies earned on their channel.
And this is supposedly the making of their ad.
Marketing shrewdness is in finding such stories which are just around the corner. With new media channels the cost of failure in pretty much zero.
Such ideas show what marketers are really capable of: Build great brands at optimum costs.
video via Gillette's Youtube channel