Saturday, March 17, 2012

Coke's Green Billboard

Coke billboard

 

“Going Green” took on a whole new meaning last week when Coca-Cola and the World Wildlife Fund (WWF) unveiled a new billboard designed to absorb air pollution. The billboard, located in Philippines, is covered in 3,600 Fukien tea plants which are said to absorb up to 13 pounds of carbon dioxide a year. In fact, the entire billboard is environmentally friendly. The plants are housed in pots made from old coke bottles, the potting mixture is made from industrial byproducts and organic fertilizers, and a drip irrigation system saves on water and fertilizer. “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate,” says botanist Anthony Gao.

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While the Coca-Cola billboard is an extreme example of sustainability, it is indicative of a trend toward creating more environmentally-friendly outdoor signage. Over the last few years, one of the most discussed trends in the wide format signage and graphics printing market has been the push toward more sustainable or environmentally-friendly businesses and solutions. From more energy-efficient curing methods and expanded recycling programs to new ink formulations and “green” media, print service providers have a lot to consider when it comes to implementing sustainable solutions within their businesses. Signage and graphics printers are even more acutely impacted by sustainability initiatives than other types of printers because so much of the output is on substrates or gets mounted to substrates that are difficult and/or expensive to recycle.

"We are proud that we have brought to life the first plant billboard in the country," says Guillermo Aponte, president of Coca-Cola Philippines. "It is an embodiment of our company's 'Live Positively' commitment to making a positive difference in the world by incorporating sustainability into everything that we do. With this, we hope to inspire Filipinos to join us in our journey, because we know that together, we can make a positive impact."

Share with us the recent Green Outdoor initiative you have seen in your neighbourhood.

 

via blog.infotrends.com and adweek.com