Saturday, March 17, 2012

Delightful Packaging by Nestle

Packaging is as an highly relevant opportunity for a brand to attract, surprise & delight it customers. 

 

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 Nestle Alpino chocolate's packaging developed by JWT Brazil

 

Among Nestlé’s chocolates, the Alpino line is one of the most premium and one of the brand’s preferred chocolates. To make consuming Alpino even more fun, JWT created a limited edition package where the chocolates are the pieces of the classic board game Peg Solitaire and sent to an exclusive mailing list of fans and partners of the brand reinforcing the concept “I’m a Chocolover.”