Friday, March 16, 2012

A fit campaign for Fitness First

Fitness First. Know your weight.

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The best time to deliver a marketing message is when the consumer is in the mood / context to receive it. The next best is to create the mood and deliver the message. And the last and oft used way is to simply be present in a medium that the consumers might see.

Heres an excellent example of the second way of creating a mood to deliver the message.