Monday, May 21, 2012

Innovative 3D outdoor media

Mercado magazine, a political and economics magazine, created this 3D outdoor medium to impress that they analyse an issue from various angles to bring their readers the best understanding of reality. This outdoor medium is a monument that changes according to the angle it is viewed from demonstrating that more the angles ones has, deeper is the understanding of reality.




A similar idea was implemented by BBC to show 'both sides of the story'.