Tuesday, May 15, 2012

Gender Responsive Ads

An advertisement may catch your attention for a minute or two at most, but this Facial Recognition Billboard will stay on your mind long after you’ve passed it.

Facial Recognition Billboard

The Facial Recognition Billboard is a Highly Interactive Campaign created by Plan UK. The billboard uses facial recognition technology to identify your gender. If you’re a female, the billboard will play a 40 second video featuring the ‘Because I’m a Girl’ campaign, which focuses on the importance of a girl’s education in developing countries. If the Facial Recognition Billboard identifies you as a male, you will only be given the address of the Plan UK website. Incredibly intuitive and interactive, the Facial Recognition Billboard may just be the thing to get pedestrians thinking.

Another interesting example of innovation outdoor is this Interactive billboard campaign by National Centre for Domestic Violence (NCDV), UK