Tuesday, May 29, 2012

How to advertise to advertisers

This adiea [ad+idea] by AlmapBBDO for Getty images is amongst the most brilliant ones I have ever seen. It shows and sells the utility of the brand comprehensively to its target audience in 60 seconds.

The purpose of the campaign was to address the concept that Getty Images has so many images that anyone is capable of telling a story even only by using their archives.

The ad below shows a beautiful story by using 873 images from Getty Images. Fifteen images per second transform the series of images into a video that tells the story without using any text.