Friday, May 11, 2012

Interactive Social Billboards

Israeli fruit juice brand Prigat launched a series of interactive billboards called as Smile stations across railway stations to spread its message of 'Open with a Smile'.

Prigat and its agency, Publicis Israel, devised an interactive ad campaign where the billboards were outfitted with an over-sized Facebook ‘Like’ button which the travellers could click to respond to the messages being played on the billboards on the theme of  'Open with a Smile.'

These messages were also sourced from users and the likes they got on it were registered in real time enabling them to particpate in a contest and motivating them to put more messages that made people smile.