Friday, June 11, 2010

Kya Uninor ka number aayega?

Uninor has been on aggressive campaign pan India. But I assume it seems to have missed the bus in Targeting, Campaign idea and Execution. It seems to target value conscious customers. And the creatives exaggerate a bit by using even maids, workers, etc. in the campaign. In many regional places they use their images and mention'Ab mera number aayega'. If they really intend to target them, then they better use regional language and TV+Radio. But this execution is to get value conscious customers to buy Uninor. Such a confusion seems to make Uninor a poor mans brand than a smart mans brand. Whats your view? What would you have done if you ran this campaign?