Innovative marketing campaigns from around the world.
Friday, May 4, 2012
Ford's pinball game
If Smart Auto tried to prove that its electronic cars are fun to drive through an engaging game, Ford created this equally engaging and effective game to promote its Active Park Assist Technology that helps drivers park their cars effortlessly.
They installed a giant pinball over a free parking space and programmed the bumpers of the front and rear cars to react as pinball bumpers. The more the drivers hit the bumpers, the higher their score. Interesting? Watch it here.