Friday, May 4, 2012

Pepsi's 'Sound of football' project

Pepsi's innovative campaign, Refresh everything, diverted advertising dollars from Super Bowl to Social Media . In this campaign they awarded $20 million in grants to individuals, businesses and non-profits which promoted a new idea that had a positive impact on their community or state.

Whats even more interesting is that this project isnt even a part of the Pepsi Corporate Foundation and uses money budgeted for marketing to give-away to social projects nominated by people on the web.

Sound of Football is one such project which allows the visually impaired to experience and play football. The video below shows the first test, a football match between a team of visually impaired players and a team of former professional footballers. "We wanted to see how they would perform under equal conditions -- in a match where no one can see."




Its great to hear the expectations and experiences of this match from the players of the two teams. Click Play below.