Friday, June 15, 2012

McDonalds: truly global

McDonalds has now established itself as the best example of globalisation by growing, assimilating and spreading across the world. Such that it has lead The Economist to measure purchasing power parity (PPP) between two currencies based on the Big Mac hamburger sold at McDonald's restaurants.This ad from Mcdonalds Canada proudly showcases this aspect to spread the message 'one brand that can turn strangers into friends?'