Friday, June 1, 2012

New Advertise option on Facebook Home page

These days there is a new option for advertising on Facebook every other day. They really seem to be working hard to get a thumbs up from investors after their falling stock prices and news of large brands deserting them.

Now Facebook has introduced the Ads option for Page Owners right on their Home page under the Pages Tab. Also the process of advertising on Facebook has been made easier.

What’s changed with how I create Facebook ads and sponsored stories? 

When you create an ad or sponsored story, instead of choosing a particular Facebook advertising program, all you’ll need to do to get started is answer a few questions about what you want to promote and your objectives.

If you are promoting a Page, app, or event you can enter its name in the field marked Destination at the top of the ad create flow. Once you’ve selected your destination, you’ll then see other options about what you want to promote, and what you want people to see when they view your ad or sponsored story.


Towards the bottom of the ad create flow, right above the pricing section, you’ll see a new section called Objective. This is where you can set your goal for your ad or sponsored story:

  • If you are advertising promoting a Page, you can decide to show your ad or sponsored story to people who are more likely to like your Page, or to people who are more likely to click on your ad or sponsored story. 
  • If you are promoting an app, you can decide to show your ad or sponsored story to people who are more likely to install your app or click on your ad or sponsored story. 
  • If you are promoting an external URL, your objective will automatically be to get clicks on your ad.
Facebook will automatically show your ad or sponsored story to the people who are most likely to take the action you selected.

Learn more about advertising on this Facebook link.


[New: Now Pay and promote yourself on Facebook]