Thursday, May 9, 2013

Coca-Cola Pledges to not target children in its 4 Global Commitments

The Coca-Cola Company announced 4 global business commitments to contribute to healthier, happier and more active communities. Here they are from the horses mouth.

Coming Together

1] We Offer Low or No Calorie Beverage Options in Every Market

We believe choices come in many tastes, shapes, and sizes. With more than 3,500 drink choices around the world, over 800 are low or no calorie. Our most popular drinks are available in small portion sizes, and nineteen of our top 20 brands have a low‐ or no‐calorie version or are themselves low‐ or no‐calorie beverages. With many different sizes and packaging options, we offer something for everyone.

2] Provide Transparent Nutrition Information, Featuring Calories on the Front of All of Our Packages

We believe well-informed people make the best decisions for themselves and their families. Progress begins with information. That’s why we’re putting calorie information up front to help you make choices to meet your needs and those of your family, Our goal is to make informed decisions even easier.

3] Help Get People Moving by Supporting Physical Activity Programs in Every Country Where We Do Business

We believe being active leads to happier and healthier lives, which is the reason we support hundreds of programs worldwide that help people of all ages get moving.

4] Market Responsibly, Including No Advertising to Children Under 12 Anywhere in the World

We believe parents and caregivers make the best decisions for themselves and their families. That is why we do not directly advertise to children under 12.



The infographic below illustrates some of these steps in detail.
These commitments apply to the more than 200 countries where Coca-Cola operates. 

Will these committements change Coca-Cola's obesity associations and make it a caring brand? Will these decrease its sales or increase it? Can company goals and consumer goals go hand in hand? Let us know your thoughts at @playandthink


Data from Coke's Coming Together website