Friday, August 2, 2013

Branding on Social media through Comments: get feedback, pacify and engage

British Airways stretched an emotional idea that Coke had executed earlier to make a viral success. But what caught my attention more is the engagement the brand had with its audience through the Comments on Youtube. Comments on social networks are an amazing way for brands to engage with its audience. Its nice to see a big brand recognise it and use it beautifully to get back its share of market by atracting, pacifying and engaging its target audience.






Click on the Youtube logo on the video above to go to the video on Youtube to see the latest interaction on this video.

British Airways inspiripped the following Happiness campaign by Coke for their latest success. 

Coke's execution seems geniune, more authentic and helpfull... though they use it to sell sugary brown water. While British Airway's emotional campaign tries to get people to travel more.. that too on their flight. The category of travel seems more geniune than that of carbonated water. I am not sure which of these campaigns is actually better. But they both touch a chord deep within us to manifest a profitable relationship with these brands.

Read next: British Airways's emotional atyachaar




40 comments:

  1. it's not constrained there, however there are considerably more strategies or methods include in computerized showcasing and promoting like pennant publicizing and video advertising which are currently getting to be famous as they are increasingly more outcome situated.
    digital marketing training in pune

    ReplyDelete
  2. Attend The Digital Marketing Training in Bangalore From ExcelR. Practical Digital Marketing Training in Bangalore Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Digital Marketing Training in Bangalore.
    Digital Marketing Training in Bangalore

    ReplyDelete
  3. Great post i must say and thanks for the information. Education is definitely a sticky subject. However, is still among the leading Digital marketing in pune topics of our time. I appreciate your post and look forward to more.

    ReplyDelete
  4. Extraordinary things you've generally imparted to us. Simply continue written work this sort of posts.The time which was squandered in going for educational cost now it can be utilized for studies.Thanks paypal smm panel

    ReplyDelete
  5. I like your post. It is good to see you verbalize from the heart and clarity on this important subject can be easily observed... myigfollowers

    ReplyDelete
  6. Excelr’s online training in Guidewire is customized and for good enough reasons. Consider what regular trainers offer. A typica Digital Marketing Course in Sydney
    would take learners through the basics
    of Guidewire, teach them about configuration and understanding of various models, go on to organizing the claims centre and then best practices. This type of generalized
    training is of little use to employees handling specific parts like claims management, policy management or billing. Excelr’s custom online training addresses gaps and goes
    in-depth into specifics for each employee and his role. The result is that employees emerge better empowered and knowledgeable as well as skilled in what they have to deal with
    on a day to day basis.Unlike others, Excelr does not believe in a one size fits all approach in corporate training if highest efficiency and productivity are the goals.
    Each employee’s role is analyzed and a custom package is tailored to bring him up to speed. This has two benefits. One, the learner is motivated to learn because what he
    learns directly concerns his areas of work. Two, he learns more, in-depth and at speed. The training is online so he can access materials any time he is free and proceed at
    his convenience. He can access a tutor anytime he faces any issue while learning and become perfect in the selected modules. Tutors also go beyond to transfer the knowledge
    they have gained through years of hands-on experience and give insights that are not usually available in a regular course. By establishing a one-to-one relationship with the
    tutor, the learner remains committed and gets to know far more than he would be he to attend a classroom-based course.

    ReplyDelete
  7. Such a very useful article. Very interesting to read this article.I would like to thank you for the efforts you had made for writing this awesome article. I would like to state about something which creates curiosity in knowing more about it. It is a part of our daily routine life which we usually don`t notice in all the things which turns the dreams in to real experiences. Back from the ages, we have been growing and world is evolving at a pace lying on the shoulder of technology."digital marketing course" will be a great piece added to the term technology. Cheer for more ideas & innovation which are part of evolution.

    ReplyDelete
  8. Just saying thanks will not just be sufficient, for the fantastic lucidity in your writing. I will instantly grab your articles to get deeper into the topic. And as the same way ExcelR also helps organisations by providing data science courses based on practical knowledge and theoretical concepts. It offers the best value in training services combined with the support of our creative staff to provide meaningful solution that suits your learning needs.
    digital marketing course

    ReplyDelete
  9. i never know the use of adobe shadow until i saw this post. thank you for this! this is very helpful. first reseller panel

    ReplyDelete

  10. Excelr is providing emerging & trending technology training, such as for data science, Machine learning, Artificial Intelligence, AWS, Tableau, Digital Marketing. Excelr is standing as a leader in providing quality training on top demanding technologies in 2019. Excelr`s versatile training is making a huge difference all across the globe. Enable ?business analytics? skills in you, and the trainers who were delivering training on these are industry stalwarts. Get certification on "best data science courses in hyderabad"and get trained with Excelr.

    ReplyDelete
  11. You there, this is really good post here. Thanks for taking the time to post such valuable information. Quality content is what always gets the visitors coming. first reseller panel

    ReplyDelete
  12. I feel very grateful that I read this. It is very helpful and very informative and I really learned a lot from it.
    data analytics

    ReplyDelete
  13. Thank you so much for sharing the article.
    Women fashion has always been in vouge. It has been continually changing, evolving, rebrading itself with every passing day. Compared to men,

    women's clothing has far more variety in terms of colors options, fabrics and styles.

    Just take a step out of your home and you would spot either a grocery store or a women's clothing shop first! No wonder even in the online world women are spoilt for choices
    with the likes of Amazon, Flipkart bringing the neighbourhood retail stores to you on your fingertips.
    Here we try to explore what are the other shopping options you have for women and what they are known for.


    Glambees is relatively a new entrant in the market but you will definitely love the collection you will find here. You mostly find beautiful ethic wear collections in sarees
    and salwar suits but some really good tops to pair with your jeans too.women's online clothing store dealing in sarees, salwar suits, dress materials, kurtis, lehengas,
    casual wear, wedding wear, party wear and more. The selection and affordability is its USP.

    ReplyDelete
  14. I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article. ip adresim ne

    ReplyDelete
  15. Attend The Analytics Training Institute From ExcelR. Practical Analytics Training Institute Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Analytics Training Institute.
    ExcelR Analytics Training Institute

    ReplyDelete
  16. This is also a very good post which I really enjoyed reading. It is not every day that I have the possibility to ExcelR Machine Learning Courses see something like this..

    ReplyDelete
  17. On the other hand, if your brand is perceived positively. Branding Agency Sydney The Animal Adventure Park is exponentially increasing their brand reach and awareness just through this one tactic alone.

    ReplyDelete
  18. Fabulous online journal you have here. You'll find me taking a gander at your stuff regularly. Spared! hip hop video promotion

    ReplyDelete
  19. Great post i must say and thanks for the information. Education is definitely a sticky subject. However, is still among the leading topics of our time. I appreciate your post and look forward to more.
    data science course in mumbai

    ReplyDelete
  20. This is also a very good post which I really enjoyed reading. It is not every day that I have the possibility to ExcelR Machine Learning Courses see something like this..

    ReplyDelete
  21. and to stock in new ways that aides in increasing high transformation rate and ROI. On the off chance that you are a specialist hoping to procure a print advertising organization remember to measure investigate a little before you enlist one.
    blog comments service in 1$

    ReplyDelete
  22. Great post i must say and thanks for the information. Education is definitely a sticky subject. However, is still among the leading topics of our time. I appreciate your post and look forward to more.
    ExcelR Data Analytics Course
    Data Science Interview Questions
    ExcelR Data Science with Python Training in Bangalore

    ReplyDelete
  23. Yes, I am entirely agreed with this article, and I just want say that this article is very helpful and enlightening. I also have some precious piece of concerned info !!!!!!Thanks. https://smm-heaven.net/

    ReplyDelete
  24. Your articles are inventive. I am looking forward to reading the plethora of articles that you have linked here. Thumbs up! Fox News Live

    ReplyDelete
  25. Really impressed! Everything is very open and very clear clarification of issues. It contains truly facts. Your website is very valuable. Thanks for sharing.
    Data science course
    Data analytics course
    Business analytics course
    Data science interview questions

    ReplyDelete
  26. On another hand, if your brand is perceived positively personal branding ideas. The Animal Adventure Park is exponentially increasing their brand reach and awareness just through this one tactic alone.

    ReplyDelete
  27. When is Super Bowl 2020? Super Bowl LIV takes put on Sunday 2nd February 2020 and certainly will run into the early hours of Monday 3rd February to get UK fans. The NFL Super Bowl Live Stream kick off period is yet to be supported, even though it is predicted to be approximately mid night. Where is theSuper bowl 2020?
    Super bowl 2020 live stream free

    ReplyDelete
  28. hello sir,
    thanks for giving that type of information. I am really very happy to visit your blog.

    Expert Market Reach is India's one of the best Digital marketing training company. Which provides complete Digital Marketing Training in Vizag, We can do real time projects while doing the course and thus gives us the practical work experience as well. It provides best digital marketing course in vizag along with paid internship.Digital Marketing course in Vizag

    ReplyDelete
  29. When visiting blogs, i usually discover a very good content like yours brand identity agency

    ReplyDelete
  30. We would like to thank you just as before for the stunning ideas you offered Jesse when preparing her own post-graduate research and, most importantly, regarding providing every one of the ideas in one blog post. In case we had been aware of your web page a year ago, we might have been saved the unwanted measures we were implementing. Thank you very much. branding company

    ReplyDelete
  31. Whether it's booking a cheap flight, bus, or train tickets
    for your trip abroad or locally, looks no more than here as we get you the best bargains possible.

    ReplyDelete
  32. Attend The Machine Learning courses in Bangalore From ExcelR. Practical Machine Learning courses in Bangalore Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Machine Learning courses in Bangalore.
    ExcelR Machine Learning courses in Bangalore

    ReplyDelete
  33. This is a wonderful article, Given so much info in it, Thanks for sharing. CodeGnan offers courses in new technologies and makes sure students understand the flow of work from each and every perspective in a Real-Time environmen python training in vijayawada. , data scince training in vijayawada . , java training in vijayawada. ,

    ReplyDelete
  34. keep up the good work. this is an Ossam post. This is to helpful, i have read here all post. i am impressed. thank you. this is our data science training in mumbai
    data science training in mumbai | https://www.excelr.com/data-science-course-training-in-mumbai

    ReplyDelete
  35. Thanks for the blog loaded with so many information. Stopping by your blog helped me to get what I was looking for. smm panel

    ReplyDelete
  36. Every one can construct an abundance of traffic, however which one is ideal to utilize? The short answer is each of the three,Cheap SMM Panel yet the long haul answer can be very required, without a doubt.

    ReplyDelete
  37. Attend The Machine Learning course Bangalore From ExcelR. Practical Machine Learning course Bangalore Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Machine Learning course Bangalore.
    Machine Learning course Bangalore

    ReplyDelete
  38. Attend The Data Science Courses From ExcelR. Practical Data Science Courses Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Data Science Courses.
    Data Science Courses
    Data Science Interview Questions

    ReplyDelete