Thursday, September 1, 2016

Bloggers as Brand Advocates

Featuring Riya Jain - @Caughtinacuff

Blogging is quite the common practise in the current day scenario. We have all come across various bloggers at some point or another. The increasing number of bloggers has led to an increase in the number of people that have started to follow and read blogs. We also see a number of brands being talked about and promoted by popular bloggers.

In conversation with popular Mumbai based Fashion Blogger- Riya Jain, a.k.a
Caughtinacuff


Facebook/Riya-Jain Twitter/Riya-Jain Instagram/Riya-Jain


 Riya has been blogging since 2 years now, during which she has gained massive recognition and appreciation for her work. She has been a favoured choice for well known brands like Estée Lauder, Evraa, Garnier, Only India, Lavie, Pantene, etc. Her most recent achievement includes walking the ramp at Lakme Fashion Week for designer Ritu Kumar. 

So the real question is, “How do these Brand - Blogger alliances work?”


Q1) What is it that brands seek when associating with bloggers?

Riya: Brands are very particular about content. Having a large set of followers is not all that big a deal anymore as almost every blogger has them. But, content quality of a blogger is something brands really focus on.

 Q2) How are the alliances formed?

Riya: Most often the brands have agencies that do the communication for them, whereas certain times the brands come forward themselves. Bloggers also tend to have managers or agents that speak on their behalf. When the two arrive to mutual consensus, the tie-ups are made.

Q3) What are some common obstacles in the process?

Riya: There aren’t any obstacles as such; however, negotiations are the tough bit. A lot of factors come into play, like the number of posts and the costs involved to it, coming to conclusions is the difficult part.

Q4) What is the best part about these alliances?

Riya: Brands do obviously have a set of requirements that they ask for, but we still get the freedom to express what we like and post things the way we’d like. I write my own content making my blog more original and more me.



(Image Source: @Caughtinacuff Instagram)


Associating with bloggers is a well played move. 
Bloggers tend to share common interests and traits with their followers. They are also seen as reliable sources by their fans. 
This helps brands narrow down to their desired target audience, giving them the opportunity to communicate through an effectively influential source. 

And what better a source to convince your audience,
than the one they admire and aspire to be like?

Overall, a well thought of, beneficial branding activity!



- - -      Special thanks to Riya for the insights! :*     - - -






Author: Maria Dalal

MBA in Advertising & Branding, FLAME University, Pune

Former intern at BookMyShow as a Management Trainee – Branding


For more details, click here.


62 comments:

  1. Great Article… I love to read your articles because your writing style is too good, its is very very helpful for all of us. Do check Cloud Computing Courses in Chennai |
    Cloud Computing Training in Chennai Get trained by an expert who will enrich you with the latest updates.
    Angularjs Training in Chennai
    AWS Training in Chennai
    Big Data Analytics Courses in Chennai
    CCNA Course in Chennai
    SEO Training in Chennai
    Cloud Computing Training in Tnagar

    ReplyDelete
  2. Nice to be visiting your blog again. it has been months for me. Well this article that i've been waited for so long, Because I really want to know about it. Im working with largest IaaS cloud service provider company. They are really good with their services
    Private cloud company in Karachi

    ReplyDelete
  3. Simplicity and consistency are some of the factors you should be looking into and focusing to. And establish your brand on how you want users to see you on Digital media.
    digital media

    ReplyDelete
  4. Thank you for the sharing. The design ideas that are really different. Keep posting more. Sign Board Manufacturers in Chennai Sign Boards Chennai

    ReplyDelete
  5. I admire this article for the well-researched content and excellent wording
    seo company in chennai

    ReplyDelete
  6. I found your this post while searching for information about blog-related research ... It's a good post .. keep posting and updating information About blogger

    ReplyDelete
  7. When your website or blog goes live for the first time, it is exciting. That is until you realize no one but you and your. smm panels list

    ReplyDelete
  8. A debt of gratitude is in order for the blog entry amigo! Keep them coming... كوبون خصم اي هيرب

    ReplyDelete
  9. Beautiful pictures you have got captured. I am impressed when seeing this post. Keep continuing guy.

    ReplyDelete

  10. Thanks for sharing such a nice info.I hope you will share more information like this. please keep on sharing!
    RPA Training in Chennai
    RPA Training in Chennai
    RPA Training in Bangalore
    Robotics Classes in Coimbatore

    ReplyDelete
  11. Wow! You shared valuable information. Keep it up.
    Mahin IT Limited has been successfully operating its IT activities throughout Bangladesh over the past 3 years. It offers career and skill development courses. Digital Marketing is one of them.

    ReplyDelete
  12. This is really a nice and informative, containing all information and also has a great impact on the new technology.
    Online marekting consultant

    ReplyDelete
  13. You there, this is really good post here. Thanks for taking the time to post such valuable information. Quality content is what always gets the visitors coming. first reseller panel

    ReplyDelete

  14. it's really a piece of new information to me, I learn more from this blog, I want to learn more from this blog, keep on it doing, I eagerly waiting for your updates, Thank you!!!
    Best Aviation Training Institute in Chennai

    ReplyDelete
  15. Today eveyone wants to rank on Goolge. Do you want your business number one on Google?
    Come and visit Best SEO Company in Bangalore
    That will help you to increase your visibilty on Google.

    ReplyDelete
  16. Do you need to promote and advance your business online? Piama Media Labs is the Best SEO Company in Bangalore. That will help you to increase your visibility on Google.

    ReplyDelete
  17. I admire this article for the well-researched content and excellent wording.I got so involved in this material that I couldn’t stop reading.I am impressed with your work and skill.Thank you so much. social bookmarking sites

    ReplyDelete
  18. Great blog thanks for sharing Online marketing has changed how businesses run and succeed in today’s highly competitive world. With Adhuntt Media, your E-commerce store can reach for the stars and find the right customers. Our team of marketing analysts can analyze, strategize and implement the perfect path for you to take to beat your competition and come out as #1. Why talk about it when you can start right here at Adhuntt Media.
    digital marketing company in chennai

    ReplyDelete
  19. Nice blog thanks for sharing Evolve past boring simple rooftops and bling them up by converting your upstairs to a terrace garden. Interested? Get your very own at Karuna Nursery Gardens - the best terrace garden service in Chennai.
    plant nursery in chennai

    ReplyDelete
  20. Excellent blog thanks for sharing Run your salon business successfully by tying up with the best beauty shop in Chennai - The Pixies Beauty Shop. With tons of prestigious brands to choose from, and amazing offers we’ll have you amazed.
    Cosmetics Shop in Chennai

    ReplyDelete
  21. Essentially, showcasing offices have profound information on their industry and business verticals and are settled that a non-promoting graduate probably won't have.blog comment service

    ReplyDelete
  22. Site proprietors who unwittingly use dark cap procedures of SEO are progressively powerless against changes in internet searcher calculations and confronted being prohibited. blog comments service in 1$

    ReplyDelete
  23. This is an awesome post. Really very informative and creative contents. These concept is a good way to enhance the knowledge. I like it and help me to development very well. Thank you for this brief explanation and very nice information. Well, got a good knowledge.branch company in dubai

    ReplyDelete
  24. Take care not to utilize catchphrases or meta-labels that are not identified with your page content. SEO PACKAGE

    ReplyDelete
  25. The crowd can be from any field. Informal communication sites help to get a more prominent reaction.
    Logo Design

    ReplyDelete
  26. Digital marketing is very important for all the business to go for the successful path.If you are searching for best digital marketing agency in chennai to increasing your business sales.we offer more services likeSEO agency in Chennai

    ReplyDelete
  27. Learn MIS (management information system) Training with Project Base – Basic to Adv. Level. Contact Now-+91-9311002620 Or Visit Web- https://www.htsindia.com/

    Best MIS Training Center in Delhi with 100% Placement offer

    MIS Training Institute in Delhi
    MIS Training Institute in Noida

    ReplyDelete
  28. Good job! Fruitful article. I like this very much. It is very useful for my research. It shows your interest in this topic very well. I hope you will post some more information about the software. Please keep sharing!!
    SEO Training in Bangalore
    SEO Course in Bangalore
    SEO Training Institute in Bangalore
    Best SEO Training Institute in Bangalore
    SEO Training Bangalore
    SEO Training in Madurai
    SEO Training in Coimbatore
    SEO Course in Coimbatore
    SEO Training Courses in Coimbatore

    ReplyDelete
  29. Good job! Fruitful article. I like this very much. It is very useful for my research. It shows your interest in this topic very well. I hope you will post some more information about the software. Please keep sharing!!
    SEO Training in Chennai
    SEO Course in Chennai
    SEO Training Institute in Chennai
    SEO Classes in Chennai
    Best SEO Training in Chennai

    ReplyDelete
  30. Thankyou for this post, I am a big big fan of this web site would like to proceed updated. visit this web-site

    ReplyDelete
  31. When your website or blog goes live for the first time, it is exciting. That is until you realize no one but you and your. smm panel

    ReplyDelete
  32. This is my first time i visit here and I found so many interesting stuff in your blog especially it's discussion, thank you. imarketslive sign

    ReplyDelete
  33. Thanks for the blog post buddy! Keep them coming... LuLu offers

    ReplyDelete
  34. Thanks for sharing nice information with us. i like your post and all you share with us is uptodate and quite informative, i would like to bookmark the page so i can come here again to read you, as you have done a wonderful job. types of content marketing

    ReplyDelete
  35. i never know the use of adobe shadow until i saw this post. thank you for this! this is very helpful. smm panel

    ReplyDelete
  36. Great Information sharing .. I am very happy to read this article .. thanks for giving us go through info.Fantastic nice. I appreciate this post. imarkets live sign up

    ReplyDelete
  37. This comment has been removed by the author.

    ReplyDelete
  38. I am not real superb with English but I come up this really easy to read . branding sf

    ReplyDelete
  39. Very excellent information can be found on weblog . branding agency sf

    ReplyDelete
  40. That appears to be excellent however i am still not too sure that I like it. At any rate will look far more into it and decide personally! im academy trading reviews

    ReplyDelete
  41. Your LinkedIn profile is a company card, CV, company backgrounder and public relations professional all in a single package. LinkedIn profiles are highly ranked by search engines. When you yourself have a profile on LinkedIn and execute a Goggle search of one's name odds are your LinkedIn profile will be on the initial page of the search - this really is powerful! Kennected Reviews

    ReplyDelete
  42. Most importantly, a Data Scientist acts as a bridge between the industrialists and managers in a corporation. data science course in hyderabad

    ReplyDelete
  43. I think this is a really good article. You make this information interesting and engaging. You give readers a lot to think about and I appreciate that kind of writing. Mark Lutchman

    ReplyDelete