We saw an innovative way of adding sound to the Newspaper in the last post. Heres another innovation in print that adds audio and visual motion to it. Though targeting a niche segment, this ad definitely makes a point to the concerned group while making them feel proud of themselves (of being iphone owners). Watch below this innovation by AXA that wants its target audience to download the AXADent app on their iphones.
And here what this app is all about.